Ministry of Agriculture and Rural Development
The tastiest of all fairs. The very sweetness of the Polish exhibitions. Are we too general? 1 500 exhibitors from 27 countries, 44 600 visitors from 21 countries, 6 fair days in 14 halls, 450 newly-released products, 41 Gold Medals – these are the brief statistics for POLAGRA FOOD, POLAGRA GASTRO, LOCAL SPECIALITIES, INVEST-HOTEL, POLAGRA-TECH and TAROPAK fairs. These are only sheer data but they reflect the undisputable fact that the October event is the greatest festival in the horeca sector in East-Central Europe.
Comprehensive for the sector
This year’s exhibition created the most comprehensive business and marketing platform for all companies dealing in the food sector, starting from the manufacturing technologies, through finished products, methods of their preparation and serving in the catering and hotel industry sector, and ending with packing and logistics of food products. On the first fair day, crowds of Poznań inhabitants visited the so-called Four-Pack hall. On that day the Local Specialities fair was open to inaugurate the entire block of events for this sector. During six fair days all traders, retailers, wholesalers, representatives of chain stores made the most of the offer prepared by MTP for that time.
For business. To make a pair.
Tracking the most current trends, newly-released products, watching competitors, acquiring new customers are the most important reasons why the professionals visited the fair which has just ended. The exhibitors pay special attention to the number of contracts executed during the fair, the number of actual requests for proposals and the effects of both after the fair. Feedback from our exhibitors is something we can pride ourselves on, says Donata Paszkiewicz, Director of Polagra Gastro and Polagra Food fairs. The leading position among the sector-specific events has not made us rest on our laurels. We have taken a number of actions to increase our competitive advantage even more. The agenda abounded in professional training sessions, workshops, including among others the Polish Barista Championships and the icing on the cake called Polagra Gastro, that is the twelfth edition of the Polish Culinary Cup. We support also both our exhibitors and their prospective customers by connecting them in business pairs. In cooperation with PARP we created a zone for the International Cooperative Exchange, enabling to establish cooperation between the food and horeca sector players and facilitating this cooperation.
With no time to catch breath
One of the leading themes of this year’s POLAGRA FOOD fair was organic food. The dairy, meat and cured meat products, as well as convenience food gained interest of professionals. During XVIII Butchers’ Forum, the discussion was devoted to the profitability of natural production methods, processing of niche meat types and minimizing preservatives’ content. The presentations included also culinary art shows using the best meat products in Poland. Immense interest was won also by the jubilee V Distribution Forum addressed this year to shop owners and heads, representatives of chain stores and independent retailers. They discussed primarily arranging store space but also the financial aspect of retail sales promotion and overdue payments. A real hail of questions asked by interested listeners was brought about by the workshops carried out by specialists from Design It Poland, called “Design earns”. The graphic design specialists used specific examples to present indispensable components of a well-designed product, raising interest of the food sector representatives gathered. Crisis situations in the food sector is something competitors pray on. How to avoid such situations, how to withdraw the unwelcome product from the market and to facilitate product tracking process were the major themes of the workshop called “Safe Product”, gathering primarily logistic managers from production and trading companies.
Crème de la crème
The twenty seventh edition of Polagra Food fair and the fourth edition of Polagra Gastro abounded in a rich programme of sector-specific events. Numerous conferences, exhibitions, presentations, shows and tasting created space prepared for serving the purest knowledge and skills. The greatest popularity was won by the final of the Polish Culinary Cup, the greatest, most prestigious culinary competition in Poland. The above-mentioned prestige, high organizational and subject-specific level, are attributable to among-others PCC partners. This year’s edition of the competition can boast about support offered by the Ministry of Agriculture and Rural Development which took Honorary Patronage of the event. A priceless PCC patron when it comes to the subject matter was the General Sponsor, that is Unilever Food Solutions. The competition reputation attracts the greatest celebrities of the international culinary world who are willing to become jury members. This year, the jury chairman was Jean Bos from Euro-Toques Polska Association, a precursor of molecular gastronomy.
During two-day semi-final and final struggles, the best culinary virtuosos, winners of PCC-nominated competitions, proved their highest class and showed outstanding skills, whereas the winners, Marek Rybacki and Zbigniew Łęgowski representing Sulbin hotel in Garwolin were awarded a champion’s laurel of PCC 2012. The lower places were taken by Krzysztof Nawrocki and Jakub Kasprzak from Concordia Taste Poznań restaurant and Przemysław Morgut and Krzysztof Paprocki representing Słoneczny Młyn hotel in Bydgoszcz. Among the winners of this year’s fair events were also Leszek Jędrasik and Elżbieta Citak, who managed to retain the title of the Polish Barista Champion in the Latte Art and Coffee in Good Spirits categories. The winners will represent Poland during the World Championship held in November in Seoul.
The Poznań International Fair, by combining two worlds, that is the world of hotels and the one of catering, ensured appropriate platform for communication, information and exchange of experience and ideas for hotel keepers and restaurant owners. The undisputed hit of the Invest-Hotel fair was the stand of Konsorcjum KRAK which presented a hotel in a nutshell, that is sample solutions for various parts of the hotel in a single space for the first time in such a form during the fair. A wide range of products and services was perfectly completed by the accompanying events. During the fair, in separate rooms numerous conferences and seminars were held, during which the hotel keepers and restaurant owners could learn everything about coffee brewing, creating a wine menu, correct table laying, as well as crockery or cutlery selection from the best professionals. Significant interest and attendance were won also by training sessions devoted solely to the hotel industry, e.g. Revenue Management, Marketing for hotel chains, Brand – too important to be neglected or Digital television for Hotels from A to Z. The majority of exhibitors and visitors evaluated the new fair formula as even more interesting and important for the hotel and catering sector. Only here, within a single space, the fair participants could get acquainted with the cutting-edge solutions in horeca sector.
Professional visitors from Lithuania, Latvia, Estonia, Hungary, Czech Republic, Slovakia, the Ukraine, Russia, Belarus, United Kingdom, Germany, Kosovo, Turkey, Denmark and Vietnam. We shall meet again next year. In a greater group. This time in September. The trends in particular sectors change rapidly. We shall present them to the professionals between 23rd and 26th September 2013.