Principles of arrangement and running shops

„Wiadomości Handlowe", Makro Cash&Carry and Międzynarodowe Targi Poznańskie (Poznan International Fair) invitethe shops' owners and managers for a seminar „Principles of arrangement and running shops". The conference is organized under the slogan: "Traditional trade can be modern too. It is a part of „Two days for distribution" and will be held on September 14 in Poznan during Polagra Food 2010, (start at 10).

The training is organized for the fourth time - last year's edition was very well received. It was attended by a total amout of around 300 people. Also this year the conference will be hosted by highly regarded trainers from reputable training companies and professionals from Makro Cash & Carry. The latest trends and market demands for equipment and arrangement of such shops will be spoken about by suppliers of equipment and facilities, who are best oriented in their respective market segments. They will present the latest technological solutions.

The workshops are free of charge. We invite representatives of both chains and independent retailers who are just considering refurnishing or change of the equipment in their shop, plan to improve the sales organization, re-arrange their post, or simply wish to broaden their knowledge in this field. (GSZ)

Conference "Principles of arrangement and running shops"
Poznan, September 14 2010, time: 10.00-15.30
Chairing: Grzegorz Szafraniec, Artur Wójcik

10:00-10:30
Welcome conducted by chairing persons
10.30-11.00
Analysis of market changes (Marek Klajda, AC Nielsen)
11.00-11.20
Purchase behaviour of individual small shops' customers (Marcin Dobek, ABR Sesta)
11.20-11.40
Sales representatives - a source of knowledge or problems (Piotr Kucharzyk, ABC Trade Marketing)
11.40-12.00
How to win the Supermarket of the Year competition (Czesława Głowacka, owner of the shop „U Kachny")

COFFEE BREAK (12.00-12-20)

12.20-12.50
What to do when a major competitor grows next to you? (Makro Cash & Carry Poland)
12.50-13.10
Marketing and sales support (Magdalena Figurna, Makro Cash&Carry Poland)
13.10-13.30
Assortment, price positioning and the shop's appearance  (Waldemar Trojańczyk, Makro Cash&Carry Poland)
13.30-13.50
Own brand in independent shops (retailer for retailers)

COFFEE BREAK (13.50-14.10)

14.10-14.30
How has the cash system helped me?(retailer for retailers)
14.30-14.50
Loss and theft in the store - how to prevent them? (Makro Cash & Carry Poland)
14:50-15.30
News in stores' equipment - suppliers' module (representatives of the professional equipment suppliers)
15.30 - end of the conference