Your road to success!
Fight for the Gold!
The Gold Medal of International Poznań Fair benefits:
- experts’ recommendation
- winner’s package - promotion of the awarded product!
- increased brand trust!
- participation in the Gold Medal - Consumer Choice competition!
The estimated value of the Medallist Package is PLN 50,000.
Identification of the awarded products at the exhibition
- Prestigious Gold Medal Statuette and diploma,
- Logotype along with the logo book,
- Template of the advertisement promoting the winner,
- A4 stand with the Gold Medal logotype,
- Large sticker with the Gold Medal logotype for fast identification of the awarded product among the stands in an exhibition hall.
Campaigns targeted to visitors
- Detailed descriptions of the awarded products in the electronic and print fair media: newsletters, exhibition guide, handbook, maps and plans, folders for Visitors, and cyclically in the Poznań Trade Fair Magazine. It means the carefully prepared message will get to every trade fair visitor.
- Placing the list of the awarded products and information promoting them on the MTP websites (www.mtp.pl, www.zlotymedal.mtp.pl and websites of particular trade fairs, social media).
- Listing the winners of the Gold Medal on the area visual identification elements during the fairs.
Medallists in the media
- Videoboards - online campaign in nationwide news sites: www.fakt.pl, www.biznes.onet.pl, www.forbes.pl. In total 250,000 hits on all sites.
- Distribution of press releases on the award winners to national and local journalists of the most popular and opinion-forming trade magazines.
- TV campaign promoting the Gold Medal Competition - in national media, as a sponsor of the weather forecast programme on TVP INFO .
- TV campaign local media - Poznań Trade Fair Magazine - materials concerning selected trade airs on innovative products and services tat have won the MTP Gold Medal award.
- Interviews with the Gold Medal winners - possibility to interview the MTP Gold Medal winner. Promotion of the Competition winners on the MTP TV platform - www.mtptv.pl and further promotion on youtube.pl , corporate websites and social media.