Polagra Food 2019
Next year, the Fair will be held on 20-22 May.
Polagra Food is a place of dialogue between the producers and distributors of food. The next edition of the event will be held under the motto "Quality First". It it to emphasize the priorities related to the organization of the Fair for the food sector in Poznań. One of them is the quality of business relationships that can be established at the Fair.
- Polagra Food Fair is a B2B event, focused on building business relationships between food manufacturers - business customers - traders representing retail chains, as well as wholesalers and retailers from the food industry. We are planning to focus our marketing activities on those groups. We would like the Fair to be visited by persons interested in the product range development and ready to join the business talks - emphasizes Edyta Bonin-Kanikowska, Project Director.
The Fair organizers also suggest that they will pay more attention to the group representing the catering sector – chefs and restaurateurs, as the exhibitors of the previous edition of the Fair indicated that they would like to promote their products also in the culinary sector, for which they have a dedicated offer.
A great advantage of the Polagra Food Fair is the presence of foreign traders. This aspect will be developed in the context of the next edition of the event, because Polish food producers are looking for new markets that will allow them to use the production potential they have. However, a platform for discussion is necessary, which will enable the effective promotion of products and building the brand of Polish companies abroad.
- When working on the next year's edition of Polagra Food, we will undoubtedly focus on the international profile of both exhibitors and visitors. It is a huge challenge that requires considerable effort of the team preparing this event, but not only. Business trade fairs are different, because traders, including those from abroad, plan their participation in such events well in advance, and the turning point of the decision is the list of industries or companies taking part in the event as exhibitors that we present. That is why as early as today I would like to encourage you to participate in the next edition of Polagra Food scheduled for 20-22 May 2019.Early applications allow us to more precisely adapt the group of visitors to the expectations of exhibitors, as well as carry out appropriate promotional activities dedicated to individual exhibitors. – concludes Edyta Bonin-Kanikowska.
It is worth emphasizing here that in 2018 the Polagra Food Fair exhibition was visited e.g. by the representatives of the food industry from Tajikistan, Great Britain, Georgia, Kaliningrad, Greece, Romania, Azerbaijan, and by the traders of Bidfood − the largest food wholesalers operating in the retail and HoReCa markets in the Czech Republic, as well as the representatives of Evrotek − a group bringing together 4 retail chains operating in Ukraine.
The motto of the next year's edition of the Fair also refers to such aspects as the quality of technical meetings – lectures, training sessions on key industry issues and the quality of service. It emphasizes as well the event's another important element, which is the appreciation of quality food. It is impossible not to mention here the MTP Gold Medal awarded to food products of the highest standards of quality, innovation and delicious taste, which is used by the winners in their
products promotional campaigns, which can be observed on shop shelves.