Fight for the Gold!
DOUBLE "YES" FOR INNOVATION
The competition for the most important trophy is now on the way! Make the first move - register your product! Win the Gold Medal MTP and then stand for the title of the Gold Medal - Consumers’ Choice!
GOLD MEDAL - EXPERTS' AWARD
Each year, almost 500 products enter the competition for the Gold Medal of Międzynarodowe Targi Poznańskie. However, only the ones that meet the statutory criteria and obtain positive recommendations of the professional jury will receive this prestigious award. The jury, which is a team of experts consisting of eminent specialists representing adequate areas of economic life, looks for modern, innovative products, manufactured basing upon top class technologies. The MTP Gold Medal is thus a confirmation of product excellence and, consequently, an element of its promotion in the market.
Identification of the awarded products at the exhibition
- Prestigious Gold Medal Statuette and diploma,
- Logotype along with the logo book,
- Template of the advertisement promoting the winner,
- A4 stand with the Gold Medal logotype,
- Large sticker with the Gold Medal logotype for fast identification of the awarded product among the stands in an exhibition hall.
Campaigns targeted to visitors
- Detailed descriptions of the awarded products in the electronic and print fair media: newsletters, exhibition guide, handbook, maps and plans, folders for Visitors, and cyclically in the Poznań Trade Fair Magazine. It means the carefully prepared message will get to every trade fair visitor.
- Placing the list of the awarded products and information promoting them on the MTP websites (www.mtp.pl, www.zlotymedal.mtp.pl and websites of particular trade fairs, social media).
- Listing the winners of the Gold Medal on the area visual identification elements during the fairs.
Medallists in the media
- Videoboards - online campaign in nationwide news sites: www.fakt.pl, www.biznes.onet.pl, www.forbes.pl. In total 250,000 hits on all sites.
- Distribution of press releases on the award winners to national and local journalists of the most popular and opinion-forming trade magazines.
- TV campaign promoting the Gold Medal Competition - in national media, as a sponsor of the weather forecast programme on TVP INFO .
- TV campaign local media - Poznań Trade Fair Magazine - materials concerning selected trade airs on innovative products and services tat have won the MTP Gold Medal award.
- Interviews with the Gold Medal winners - possibility to interview the MTP Gold Medal winner. Promotion of the Competition winners on the MTP TV platform - www.mtptv.pl and further promotion on youtube.pl , corporate websites and social media.
GOLD MEDAL - CONSUMERS' CHOICE
The verdict of the Jury and the granting of Gold Medals to the winning products are followed by the next stage of the competition. Since the beginning of 2012, the representatives of the industry and consumers, in a separate competition called "Gold Medal – Consumers' Choice", cast their votes for the best product at the fair. Votes can be cast at www.zlotymedal.mtp.pl and using interactive touch screens in the specially created Champions' Zone. The Zones are located in Halls 3 and 5 and in the passage by Hall 7A. The "Gold Medal - Consumers' Choice" title is awarded to the winner one month after the end of the fair, as soon as the results of the vote are known.